“There is a very particular smell when you walk into a fragrance lab – thousands of fragrance notes hanging in the air together, creating a scent you can never quite put your finger on. I wanted to give our customers a glimpse into that world. It’s unexpected, intriguing and completely unique. You keep trying to work out exactly what you’re smelling, but you can’t – and that’s the magic of it. It really is Absolutely Everything All At Once.” Nicole Eckels, Founder.